Vintage Duracell Battery Center Value V&S Service Hardware Store Display Sign


Very Nice Condition, Please review all pictures to see the item being sold.

 Measures 16" long x 5-1/4" tall

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 Duracell originated via the partnership of scientist Samuel Ruben and businessman Philip Rogers Mallory, who met during the 1920s. The P. R. Mallory Company of Burlington, Massachusetts, United States, relocated its headquarters to Indianapolis, Indiana, in 1924. The company produced mercury batteries for military equipment,[4] trumping the carbon-zinc batteries used then in virtually all applications. In 1956, P. R. Mallory & Co. acquired General Dry Batteries, Inc. (GDB) with headquarters in Cleveland, Ohio. GDB was then the third-largest U. S. manufacturer of zinc-carbon batteries and had made mercury batteries under license from P. R. Mallory during and post World War II until its acquisition in 1956.[5] During the 1950s, Kodak introduced cameras with a bulb flash. The design required a new zinc-carbon cell size; AAA was introduced.
A Duracell flashlight from the 1980s

In 1964, the term "Duracell" was introduced as a brand, from "durable cell". Until 1980, the batteries also bore the Mallory brand.
Developments

P. R. Mallory was acquired by Dart Industries in 1978, which in turn, merged with Kraft in 1980. Kohlberg Kravis Roberts bought Duracell in 1988 and took the company public in 1989. It was acquired for $7 billion by The Gillette Company in 1996.



In September 2011, Duracell and Powermat Technologies Ltd. started a joint venture, called Duracell Powermat, to make small wireless chargers for mobile phones and small electronics, with P&G owning 55% of the joint venture shares and Powermat 45%.

In March 2012, along with Powermat Technologies, Duracell, under the Procter & Gamble corporate umbrella, founded the Power Matters Alliance (PMA), an alliance of leading industry and governmental organizations that is dedicated to advancing smart and environmentally sound wireless power. AT&T and Starbucks joined the board later that year.[10]

In 2013, the company released a "Duracell Quantum" line as their top-performing alkaline batteries.













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