Thisis a high-quality reproduction on heavy pressed cardboard with ahanger on the back. My guess is that it was made in the 1970's or1980's; it's not new. The design is of course much older; it's froman old fruit crate label; these were affixed to the wooden crates thefruit was shipped in, and originals date from roughly the 1900's tothe 1930's. People love them because of their gorgeous designs and bright, vibrant colors; they're so decorative, and therefore they have been heavilyreproduced over the years. This particular one is the “Homer”brand, with a wonderful color illustration of a homing pigeon inflight, and it advertises Sunkist oranges. It measures 10 ¼ incheswide by just under 9 ½ inches tall, and it is in very goodcondition. Check out my other auctions this week for a couple more ofthese; I'll happily combine to save you postage. Thanks for looking,and if you have any questions, just ask!