The Fruit of the Loom women's anti-gravity wire-free bra provides you with a magical lift, while simultaneously smoothing and shaping. Graduated padding with a bottom bump gives you the lift that you need without an underwire. The cotton stretch fabric and smoothing sides makes for a flexible fit that is great for everyday wear. Fruit of the Loom has been one of america's most trusted brands for over 160 years. We promise to deliver quality undergarments at an affordable price.Always. Start everyday happy with Fruit of the Loom.