The film Sunset Boulevard was conceived by director Billy Wilder and screenwriter Charles Brackett, and came to include writer D.M Marshman Jr.
They bandied about the name of Mae West, whose public persona even in her senior years was as a sex symbol, but she objected to playing a has-been.
Mary Pickford was also considered for the lead role of Norma Desmond. It was director George Cukor who suggested Swanson, noting that she was once such a valuable asset to her studio that she was, "...carried in a sedan chair from her dressing room to the set".
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