We have seen our grandmothers use it for washing dishes in the kitchen, and our mothers and our elder sisters. What is it? Without a doubt, it is Sunlight soap. Sunlight soap has been a part and parcel of our daily routine for decades. After all, its etched in our minds as a generic detergent soap. Going back in time, the success of Sunlight soap was based on product and packaging innovation. In short, a series of marketing initiatives ensured that brand Sunlight soap remained a template for a successful household brand. Certainly, it is a brand that understands Sri Lankan values and heritage for over a century and remained the undisputed brand leader in Sri Lanka.

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