Further Details

Title: Everyday Communication Strategies
Condition: New
Subtitle: Manage Common Issues to Prevent a Crisis and Protect Your Brand
Author: Amanda Coleman
Format: Hardback
ISBN-10: 1398606995
EAN: 9781398606999
ISBN: 9781398606999
Publisher: Kogan Page Ltd
Genre: Business & Finance
Release Date: 03/11/2022
Description: Protect your brand's reputation and maintain public confidence by successfully managing everyday incidents and issues and preventing them from escalating into a corporate crisis.For most companies and communicators, dealing with a full-blown crisis is few and far-between. But there are still everyday problems, challenges and incidents to be faced, including customer complaints, campaign failure, staff comments and online criticism. Everyday Communication Strategies shows how to effectively contain these emerging situations and prevent them from destabilizing your business and damaging consumer confidence. It provides a blueprint to help you move from identification to intervention to action. The book explores how to develop appropriate messaging, work with the media and manage social media to minimize negative publicity. It also explains how to build resilience and make effective decisions under pressure.The book contains tips, checklists and flowcharts, as well as a range of case studies and examples from organizations including KPMG, Jo Malone and General Mills. Everyday Communication Strategies is an indispensable guide to averting a crisis and preventing your business or brand from being plunged into a reputational storm.
Language: English
Country/Region of Manufacture: GB
Item Height: 240mm
Item Length: 160mm
Item Width: 25mm
Item Weight: 635g
Release Year: 2022

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