Gentle and deep cleansing action that leaves your hair cleaner for longer.Detoxifying and anti-pollution action.Rinse quickly (reduced water consumption).With FP Shield Complex100% natural bamboo charcoal Without sulfates, parabens, silicones, artificial colorants, .The Urban Proof range, formulated with Urban shield technology, is made up of 3 exclusive products rich in active ingredients that work together in perfect harmony to offer maximum protection from the urban environment.Alter Ego Urban Proof Charcoal Shampoo - Ideal for all hair types, especially stressed and oily. Urban Proof Shampoo is a detoxifying and purifying charcoal shampoo, designed to counteract the effects of urban pollutants such as heavy metals and fine powders that come into contact with our hair every day, depositing on the fibre. It acts as a purifier, absorbing impurities, excess sebum and smog like a magnet.

Enhanced formula - The dark creamy texture formula is enhanced with the special anti-pollution shield of Urban Shield technology based on natural sugars derived from corn. The anti-pollution action protects against external pollutants, preserves the cosmetic colour duration and increases hair shine. 100% natural Bamboo Charcoal acts as a detoxifier for the scalp and hair, capturing and absorbing all impurities and preserving the essential elements for healthy hair thanks to its selective action.

Organic and Vegan friendly - Sulfate-free / Paraben-free / paraffins-free / artificial colouring-free / GMO-free

About the brand - Urban Proof Collection is A range dedicated to PROTECTION. Products formulated with the latest generation and highly performing technologies that take care of hair and body in harmony with the concept of SAFE BEAUTY.