Further Details

Title: Globalization and Strategic Alliances
Condition: New
Subtitle: The Case of the Airline Industry
Author: Tae Hoon Oum, Jong-Hun Park, Anming Zhang
Format: Hardback
EAN: 9780080435961
ISBN: 9780080435961
Publisher: Pergamon Press
Genre: Technology & Engineering
Release Date: 14/08/2000
Description: In the foreseeable future the alliance will become an increasingly important feature of the airline industry around the world. Despite its growing importance to airline management, aviation policy makers, and research literature, there has not been much rigorous analysis of airline alliances in economics or management literature. It is clear that the authors of this book are among the first researchers to do serious analytical studies and quantitative analysis on airline alliances. Given the growing importance of alliances, there is a clear need for a book that gives a comprehensive and analytical treatment of key aspects of airline alliances. In this book, they accomplish just that. This book presents the past history and current status of airline alliances, reasons why alliances are being formed, analyzes the questions: 'why are alliances likely to remain a key fixture of the airline industry in the foreseeable future? And 'what implications do alliances have on carrier management and public policy makers'? And quantifies the key economics effects of airline alliances.
Language: English
Country/Region of Manufacture: GB
Item Height: 234mm
Item Length: 156mm
Item Width: 16mm
Item Weight: 537g
Release Year: 2000

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