This is a brand new textbook titled "Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant". It was published in 2015 by Harvard Business School Publishing and has 320 pages. The book is a hardcover format with a dimension of 234mm in height and 155mm in width.

The book is written by Renee A. Mauborgne and W. Chan Kim, and it is written in English. It falls under the category of Business and is suitable for adult learning and university education. With this book, you will learn about creating new markets and making the competition irrelevant.