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On the high-side of hip-hop you'll find some of the baddest bling in entertainment; from grills to chains; bracelets to rings. Artists continue to spend thousands on diamond jewellery as a statement of success... but do you know how much bling really costs? In this riveting, unforgettable film, a few of Hip-Hop's most respected artists - Raekwon of Wu-Tang Clan, Paul Wall and Tego Calderon - travel into the war-torn lands of Sierra Leone, West Africa, and come face to face with the real, human cost of bling. Confronted with the overwhelming poverty of the region they meet people who've been directly affected by conflict or "blood" diamonds, including miners, amputees and former child soldiers who struggle to survive under the demand of these precious stones. BLING explores the cultural significance of diamond jewellery in Hip-Hop and traces its evolution from early '80s old school ghetto culture to the bling-encrusted billion-dollar industry has become today. Featuring interviews with Kanye West, Big Daddy Kane, Jadakiss and Juelz Santana, BLING is without question one of the most powerful documentary films you will ever see.