Autor(en)

Murphy, John M. (Ed.):

Verlag / Jahr

Houndmills : Macmillan, 1987.

Format / Einband

Originalhardcover mit Schutzumschlag. XII, 192 S.

Sprache

Englisch

Gewicht

ca. 550 g

ISBN

0333399110

EAN

9780333399118

Bestell-Nr

1121727

Bemerkungen

Umschlag leicht berieben, sonst gutes Exemplar. - What is Branding? John M. Murphy -- History of Branding. Adrian Room -- The Psychology of Names. Leslie Collins -- The Legal Side of Branding. Clarke Graham, Mark Peroff -- Making Your Brands Work Harder. Laurence Hefter -- Commercial Counterfeiting. Vincent Carratu -- Developing New Brands. Tom Blackett, Graham Denton -- Developing New Brand Names. John M. Murphy -- Creative Execution. Mervyn Kurlansky -- The Opportunity for World Brands. Steve Winram -- Branding - the Retailer's Viewpoint. Terry Leahy -- The Branding of Services. Russell Taylor -- Branding in the Pharmaceutical Industry. Barbara Sudovar -- Branding at Austin Rover. Terry Nolan -- The Wide World of Branding.Terry Oliver -- The Corporate Identity as the Brand. John Diefenbach -- Organising for New Product Development. Robert Grayson -- The Future of Branding. Klaus Morwind. ISBN 9780333399118

Unser Preis

EUR 22,00

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