Autor(en)

Foss, Katherine A. (Ed.):

Verlag / Jahr

New York ; Bern ; Berlin ; Vienna : Peter Lang, 2019.

Format / Einband

Originalhardcover. XI, 316 S.

Sprache

Englisch

Gewicht

ca. 569 g

ISBN

1433156350

EAN

9781433156359

Bestell-Nr

1127754

Bemerkungen

Pink or Blue?: The Gendering of Children's Marketing. Katherine A. Foss -- Caddie Woodlawn Grows Up: Constructions of Girlhood in the 1930s. Kate Roberts Edenborg -- Marketing Gaming for Girls: The Framing of Princess Zelda in American and Japanese Nintendo Commercials. Mimi Wiggins Perreault, Gregory Perreault, and Michael McCarty -- Where The Inner Star Leads: Neoliberal Sensibilities in American Girl Dolls' Talents. Natalia Rybas and Sergey Rybas -- Guys and Dolls: Gender-Inclusive Toy Marketing in Baby Alive, the Easy-Bake Oven, and G. I. Joe. Christine Eschenfelder -- The Force Is Now Female: The Gendered Marketin; of Star Wars. Jennifer M. Fogel -- Building the Future or Making Friends? Constructing Gender in LEGO Narratives. Katherine A. Foss -- Empowerment Through Disney? Third Wave Feminist Discourse in the "Dream Big, Princess" Campaign. Erika M. Thomas -- Imagine the Possibilities: Marketing Girls' Leadership Through the President Barbie Doll. Madeleine Esch -- The Internet Asks: Why Are There No Science Shirts for Girls? Examining a Retailer's Marketing Misstep and Public Relations Success. Nathan Gilkerson -- Kids in the Kitchen: An Analysis of Gendered Narratives on the Food Network. Rebecca Swenson -- What Are Our Children Listening To? Gender Stereotyping and Adult Themes in Kidz Bop. Torié Fowler -- DIY Superheroines: Craftivism, Capitalism, and Counter-Hegemonic Girl Culture. Spring-Serenity Duvall -- Beyond Princess Culture: Navigating New Spaces. Katherine A. Foss. ISBN 9781433156359

Schlagworte

Marketing ; Kind ; Mädchen ; Zielgruppe, Management

Unser Preis

EUR 37,00

(inkl. MwSt.)

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