Autor(en)

Evans, Judith and Cheryl Dangel Cullen:

Verlag / Jahr

Gloucester Mass. : Rockport, 2003.

Format / Einband

Mit zahlr. auch farb. Abb. - Gebundene Ausgabe mit Schutzumschlag. 176 S.

Sprache

Englisch

Gewicht

ca. 1550 g

ISBN

1564969053

EAN

9781564969057

Bestell-Nr

932852

Bemerkungen

Ein gutes und sauberes Exemplar. - ENGLISCH - Challenging the Big Brands: ¦ Is the first book to address the critical role that graphic design plays in brand success ¦ Traces the journey of today's top companies from challenger brands to market leaders ¦ Is filled with full-color photos that bring winning graphic design strategies to life ¦ Reveals brand developers', designers', and advertising executives' inside strategies for success. Distilling valuable lessons from international brand success stories, this visual guide is a must have for anyone involved in launching new brands into a competitive marketplace. We know companies like Gateway, Federal Express, and Virgin Atlantic Airways as market leaders. But once upon a time they were "challenger brands." While scores of books explore the business side of world-class branding, no book addresses the critical role that graphic design strategy plays in successfully launching new brands into the marketplace. -- Featured companies: -- FedEx -- Adidas -- Hush Puppies -- sarabanda -- JetBlue -- Virgin Atlantic Airways -- Avis -- Gateway -- Seat -- Egg -- Handspring -- Sony PlayStation 2 -- Best Buy -- KitchenAid -- Seven Network -- Ml -- VH1 -- Simply Music -- Burn -- SoBe -- Osborne -- Krispy Kreme -- Christie's -- Big Yellow -- Priceline -- Ameritrade -- first direct . ISBN 9781564969057

Unser Preis

EUR 19,90

(inkl. MwSt.)

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