This vintage real photo postcard features an elevated view of Main Street in LeMars, Iowa. The year is 1906 and it is a busy day on main street. There are a number of pedestrians on the sidewalk and there are horses in the street, including one hitched to a wagon. The signs on many of the stores are legible. There is a hardware store, clothing store, bakery and a wall paper shop. Note, what appears to be a barbershop pole in front of one of the stores.  The sidewalk hosts a number of sandwich signs advertising the town's businesses. Today, "LeMars" is now named "Le Mars". It is located on the Floyd River, northeast of Sioux City. Unknown to most of the worlds inhabitants; Le Mars is the "Ice Cream Capital of the World". Wells Enterprises is the worlds largest producer of ice cream novelties in one location and it is located in Le Mars. When the Iowa Falls and Sioux City Railroad arrived in 1870, people began settling in Le Mars. The town's name was created in a bizarre fashion. A railroad magnate led an excursion to the new town and asked the women in the group to name the town. They came up with an acronym using the first letters of their first names. Lucy and Laura, Ellen and Elizabeth, Martha and Mary, Adeline, Rebecca, and Sarah. A national news story came out of Le Mars during the depression. Five hundred farmers filled the courtroom of a judge deciding foreclosure cases. They demanded that the judge delay the cases until new protective laws could be considered. The judge refused and the farmers did not take kindly to his decision. They charged the judge, slapped him, and put a rope around his neck and a hub cap on his head. He was fortunate that he was not lynched. This postcard street view was photographed by the Babbs studio. The postcard is in very good condition (see scans).