Further Details

Title: Roar! Get Heard in the Sales and Marketing Jungle
Condition: New
Subtitle: A Business Fable
Author: Kevin Daum
Contributor: Daniel A. Turner (With)
Format: Hardback
EAN: 9780470598795
ISBN: 9780470598795
Publisher: John Wiley & Sons Inc
Genre: Business & Finance
Release Date: 14/05/2010
Description: Don't just get your message out. ROAR it out!

In this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a challenging economy. Ryan is mentored by his old Livingston, New Jersey high school friend, Lenny Bernstein, now a Hasidic Jew in Brooklyn having great success in his packaging business. Over a series of lunches around New York City, Lenny shares the key insights that have driven his sales through the roof, while allowing him to run his business efficiently-and still have plenty of time for family. Lenny explains the simple mnemonic R-O-A-R

  • Recognize the four types of buyers
  • Observe from the buyer's perspective, and adapt your message
  • Acknowledge the buyer's special wants and needs
  • Resolve the buyer's issues

Praised by renowned money manager Ken Fisher, Roar! gives you a 3,500-year-old sales secret that has never before been articulated in a business context, one you can use to recharge your sales operation and revitalize both your business and your life. It may be a jungle out there, but it's a little less scary once you know how to ROAR!


Language: English
Country/Region of Manufacture: US
Item Height: 189mm
Item Length: 126mm
Item Width: 20mm
Item Weight: 266g
Release Year: 2010

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