Joico Defy Damage in A Flash 7-Second Bond Builder 200ml Brand New Product

With the innovative power of Defy Damage, IN A FLASH helps build bonds delivering a dazzling, 7-second transformation you can see and feel. Hurtling hair towards healthy in a unique liquid-to-crème formula, this swift hair protector helps build bonds, making hair stronger* and less prone to breakage*.

·     Hair is up to 20X more resistant to breakage.

·     Creates bonds and strengthens the hair structure.

·     Leaves hair silky smooth without weighing down.

·     Color safe.

·     Silicone-free

·     PETA-approved, global animal test-free

·     Cleanse hair using Defy Damage Protective Shampoo.

·     Apply Defy Damage in A Flash directly to damp towel-dried hair, from mid-length to ends, avoiding roots.

·     Work into hair until liquid turns creamy.

·     Leave in for 7 seconds.

·     Rinse.