Introducing Kerastase Genesis Bain Hydra-Fortifiant Shampoo. This gentle silicone-free shampoo is perfect for removing sebum and pollution particles from the scalp and hair. It also provides oil control and prevents hair fall due to breakage from brushing. Awarded by Glamour.com as The Best Pro Shampoo for Damaged Hair in The Best Products For Straight Hair of 2020 Kerastase Genesis Bain Hydra-Fortifiant Shampoo is a must-have for anyone with straight hair who wants to prevent damage and keep their locks looking healthy and shiny.