The extra soft rubber compound makes the lure work and vibrate seductively with the very slightest movement. The Hit Shad with the slightly higher body profile develops its characteristic, slightly slower "rolling action" when retrieved, combined with the strongly vibrating paddle tail. The frequency and action of the Shad Tail can also be adjusted by removing the keel on the bottom. Simply cut it off and the movements become even more sweeping.
For easier rigging, the Hit Shad is equipped with belly and back slots so the hook can be perfectly rigged in seconds.
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