EMAIL DIAMANT: Red (Formula Rouge Original) 75ml A WHITER SMILE BUT WITHOUT THE COST!- CLINICALLY PROVEN!- WHITENING AND BRIGHTENING WITH EXCEPTIONAL RESULTS!We have had several queries about the sudden disappearance from Supermarket shelves of extremely popular Toothpaste, 'Gordon Moores'. It contained a red colouring agent that enhanced gum and tooth contrast. It is excellent from removing stains from your teeth. Unfortunately, this product has now been discontinued. This is a new French product that does exactly the same job. It is called 'E-mail Diamant' - strange name I know but it does the trick! Email Diamant is a similar product to Gordon Moores Toothpaste. Email Diamant is a safer and a more natural formula. We are sure you will find it a satisfactory, indeed superior in all ways! The formula helps to protect the tooth enamel and gums day after day. With purifying essential oils it helps prevent the formation of plaque. Since 1893 E-MAIL DIAMANT RED FORMULA toothpaste offers whiteness and brightness to your teeth while respecting the tooth enamel. The  RED FORMULA with natural light reflectors and extra-gentle polishing agents delivers an immediate whitening effect right after brushing by adding pink colour to the gums which adds sparkle to your pearly whites. Email Diamant Cure Intensive Blancheur 75 mlEmail Diamant the first high performance toothpaste for exceptional whiteness up to 4 shades lighter in 3 weeks! A high performance technology The Active Whiteness Email Diamant is composed of ingredients recognised in the effectiveness of regaining teeth whiteness. 1 Gentle polishing action, due to the pearl powder, chosen for it's finesse and associated with polishing agents that eliminate surface stains and plaque, even a in places difficult to reach. 2 Bleaching action due to the active oxygen, grace a whitening agent recognised and used by dentist in whitening technique. Enriched with fluoride, it helps to strengthen the enamel, limits it's demineralisation and protects teeth. Can be used daily. Your teeth will regain their natural brilliance and whiteness. Email Diamant Dentifrice Blancheur Anti-Taches (Whiteness Anti-Stain) 75 mlEmail Diamant ANTI-STAINING formula toothpaste Delicate toothpaste created for the enamel provide a whitening and anti-staining action, thanks to its formula enriched with diatomee (microscopical algae), fluoride and natural mint essences, which unleash an intense sensation of freshness all day long! The result provides the teeth natural whiteness, helps removing surface stains and preventing their build- up. Email Diamant - Formule Double Action, L'Anti-Taches "Anti-Taches" is specially designed for smokers. The toothpaste contains a double action bleaching agent with a strong, fresh, minty taste. "Anti-Taches" means- more whiteness and Email Diamant Formula Bicarbonate & Fluor 75 mlThe combined action of cleaning agents and polishing bicarbonate whitening effectively dissolves plaque and surface stains while fully respecting the enamel and gums.ResultsDay after day, the teeth are smoother and sparkling white.The Fluor effectively strengthens and protects tooth enamel.Clinically proven resultsWhiter teeth after 28 days of daily use Respect for the enamel and gumsHow it WorksThe natural extracts of peppermint, lemon and chamomile associated with purifying and anti-bacterial Bicarbonate provide a feeling of total purity and extreme cleanliness for breath always fresh.Made in FranceSante Beaute