Nigo (ニゴー Nigō^?, born on December 23, 1970) is a Japanese fashion designer, DJ, record producer and entrepreneur . He is best known as the creator of the urban clothing line A Bathing Ape, otherwise known as Bape.

Fashion background

Nigo's venture into fashion started in a small store selling a few Bape T-shirts and camouflage print hoodies, which became very popular among teenagers. Nigo then released the Bapesta, a sneaker which, according to Jonathan Ross, became the "epitome of collectible footwear." The Bapesta logo on the side of the shoe resembles the Nikeswoosh but has a lightning zap and a star instead. The clothing line is considered by many Americans to be difficult to acquire, considering the fact that the only store in the United States is in New York. (Los Angeles store closed in the summer of 2010.) Along with Pharrell Williams, Nigo is also responsible for helping produce the Billionaire Boys Cluband Ice Cream Footwear brands. He is now the creative director for Uniqlo's UT brand.

Musical and entertainment background

Nigo has currently been associated with popular rap and hip hop artists such as Kanye West and Pharrell Williams. He is the DJ of the popular Japanese hip hop group Teriyaki Boyz and is also owner of BAPE sounds record label. He currently has a show he created himself for MTV Japan called Nigoldeneye.

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