The tournament-proven Red Eye Shad is one deadly lipless crankbait. Designed by Strike King's Pro-Staff, the Red Eye Shad produces an incredible action and features a unique shad-style body, pro-chosen paint schemes, red 3D eyes and free floating rattles to give you the best action and to entice tournament-winning fish from a far. The action when the Red Eye Shad falls is unbeatable and it's rigged with premium VMC® Vanadium Cone Cut hooks