L'Oreal Preference 3.0 Brasilia Dark Brown Permanent Hair Dye

Features

  • Preference by L'Oréal Paris is an expert of fade-defying hair colour
  • Directions hair dye: refer to leaflet in the pack
  • Always check the colour result on pack depending on current hair colour
  • Follow the instruction leaflet and read the safety information
  • Be colour safe, always patch test 48 hours before use
The permanent hair dye provides a rich and long lasting hair colour with optimal grey hair coverage.
Leaves your hair full of luminous reflects whilst intensifying the natural tones of your hair colour.
The translucent Gel powered formula means the product is suitable for all hair types and gives maximum colour performance leaving hair feeling soft and smooth.
There are over 30 shades of hair colour available including: red hair dye, brown hair dye, black hair dye, purple hair dye and blonde hair dye.
With every shade giving you an intense long-lasting and shiny colour, full of beautiful reflects.

- Luminous Colour Full of Reflects - The formula intensifies the natural tones of your hair colour with luminous reflects
- Up To 100% Grey Coverage - If you hesitate between two shades, choose the lightest between the two. If you have a lot of grey hair, this shade will cover perfectly.
- Permanent Hair Colour - Intense natural colour with permanent results. Always follow the instruction leaflet and read the safety information.
- New Precious Oil & Fragrance - Enriched with precious oils and floral fragrance with amber notes for an improved sensorial experience at application.
- Shine Protect Conditioner - The shine protect conditioner is enriched with UV filter & vitamin E derivative to help preserve the radiance of your coloured hair.

Shade 3.0 Brasilia
Shade 3.0 was inspired by Brasilia. This dark brown is as astonishing as the city's futuristic architecture and is perfect for a natural look on every skin tone.

Luminous Colour Full of Reflects
The translucent gel formula associated with the new precious oil drop intensifies natural tones of your hair colour. Up to 100% grey coverage.

Discover the unique shades of Préférence with light-reflecting dyes, for a luminous colour full of reflects.

New Sensorial Fragrance
A new floral fragrance with amber notes for an improved sensorial experience at application.

Shine Protect Conditioner
Enriched with a UV filter and Vitamin E derivative. Use week after week to preserve the shine of your coloured hair.