VINTAGE MUSTAD KEY BRAND FISH HOOKS SALESMANS SAMPLE BOOK CIRCA 1900. The dealer stamp on every page of the set is for N. & E. Mortgu Co. 1203 Cinnaminson Ave, Palmyra, New Jersey. Based on maps this place no longer exists. This booklet is in very good shape overall given its age and use as a sample for customers. There is staining on some pages but everything is readable. Some of the hooks are lightly rusted from age. All hooks are present. The main middle fold of the book is partly ripped but it is still attached. Other folds have general wear but no major rips. There is writing on the cover but it is very difficult to read. See photos for all details and ask any questions for more photos. Shipped with USPS Priority or FedEx.

This is a rare and unusual Salesman’s sample book of nearly 100 vintage O. Mustad & Son fishhooks in an expandable 9 section book, Circa 1900. Each page has multiple vintage labels of the historic Norwegian fishing supply company. There are NO hooks missing. There in a classic display with ornate borders. Red cloth board which shows fraying to edges and age wear, though presents itself fully for any antique fishing gear collector. VG. O. MUSTAD & SON started their production of fish hooks in the 1870s, they soon realized that the hooks coming out of their machines were not fit to fish with. They were too soft and rusted after a day in water. The founder, Hans Mustad, then summoned specialists from Redditch, England, to help him solve the problems. They were specialists in tempering, design and fly-tying. Mustad is today the leading manufacturer of fish hooks in the world.