Since introducing the world’s favorite toy in 1902, the company that invented the Teddy bear just keeps re-inventing this classic plaything for new generations. Bella is the perfect example of the next step in Teddy bear evolution. She’s softer and sweeter, cuter and cuddlier than any bear that’s come before. Her fur is a luxuriously lush reddish-brown plush. Her contrasting face and paws are sewn from beige fabric, and her eyes are oval-shaped — an unusual feature for Steiff. Best of all, she brings you all the beauty, quality, and safety you expect from Steiff at a family-friendly price. From our “Friends Under $50” collection of toys designed to put the joy of owning a genuine Steiff animal within reach of every child. Featuring the famous “Button in Ear” trademark, symbol of the company that invented soft toys 140 years ago.