From an Idea to Nike : How Marketing Made Nike a Global Success, Paperback by Sichol, Lowey Bundy; Jennings, C. S. (ILT), ISBN 1328453634, ISBN-13 9781328453631, Brand New, Free shipping in the US

From an Idea to Nike is a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black & white illustrations throughout.

Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business run.