Smarties Candy Company is a sweet family business. On January 10, 1949, Edward Dee brought his family from England to New Jersey. Equipped with only two machines in a rented facility, he succeeded in founding Ce De Candy, Inc., makers of Smarties, America’s favorite candy wafer roll. The company is now led by the founder’s grand daughters, Co-Presidents Sarah Dee, Jessica Dee Sawyer and Liz Dee.
Original RollsIndulge your sweet tooth with the yummy Smarties candy wafer roll you know and love, just the way you remember it. | LollipopsThat’s how we roll. Just 25 calories per classic candy roll! | SquashiesDelight your sweet‑tooth with our tangy and sweet candy rolls! | Mega RollsIf you are at a loss for classic gluten-free candy, Smarties products are your delicious solution. |