• BRING BACK CURLS: This Curl Restorer instantly brings back snappy, bouncy curls after shampooing and conditioning, reducing dryness and frizziness without excess wetness; Great for natural hair
    • RESTORE MOISTURE: Formulated for use on wash day, this Curl Restorer was designed to snap back the curls' integrity; Restores moisture and oils removed during shampooing and snaps hair back to life
    • STYLING PRODUCTS: We make an array of products for all types of curly hair, including moisture-sealing gels and leave-in sprays, rejuvenating oils, pomades, creams, butters and protective edge savers
    • UNIQUE LOOKS: We help people of color celebrate unique looks and styles with an array of treatments, colors and styling products for all hair types: curly, wavy, natural, relaxed, transitioning and more
    • SOFTSHEEN-CARSON: For over 110 years we have provided beauty to all consumers of African descent with our innovative, tailor-made, superior products and services specially designed for their needs

  • This policy applies to shipping and delivering on everything you buy from Afro Pride.

    Our Standard UK mainland delivery is within 2 to 3 working days.

    Currently we do not ship outside the U.K.

    Our Standard UK mainland shipping rates are free.

  • Refund Policy

    A refund, or credit, for the cost of unopened merchandise, less a 15% restocking fee, will be issued when merchandise is returned within 10 days of receipt. Shipping cost will only be refunded if the return is due to an error made by Afro Pride.

    Please note: Afro Pride is not responsible for items opened or damaged due to high pressure/altitude. These items will not be refunded or accepted for return.

    Return Policy

    Products Damaged, Shipped in Error, or Not Received
    Products are free of damage and breakage when your order is shipped from our warehouses. Although Afro Pride products are packaged very carefully, damages may occur in transit or products may not reach their final destination. Please contact Customer Service if you receive a damaged or broken product, or if you have not received your order. You will be asked to provide proof by photo via eBay return request.

    Make sure to save all contents, including packaging to investigate on any damaged order. Afro Pride will then submit a claim to the carrier for their investigation. The investigation may take up to two business weeks to complete. Replacement items will not be shipped until the claim process has been resolved.

    Shipping charges on the original order will be refunded or a credit given only if the merchandise is damaged in transit or was shipped in error.

  • Currently we do not ship outside the U.K.