Promote Paper Packaging made with paper of recycled contentThe paper used in this packaging is made with >75% post consumer recycled waste paper. The product fits the demand of environmental protection and 100% can be recyled (including the cap).Colgate Maximum Cavity Protection Great Regular Flavour Toothpaste prepares your child for life by making them strong from within and this strength is reflected in their smile. New Colgate Strong Teeth with Amino Power⁺ adds natural calcium* to your family’s teeth, keeping their smiles strong from within. Benefit: - Best ever^ cavity protection tooth paste with Amino Power⁺ with 4X Power for Strengthening Teeth*** - *Helps add natural calcium from saliva through Fluoride Action - Protects all around teeth, even where a toothbrush doesn't reach. - Freshens breath** with great mint taste - Helps removes plaque to help prevent tartar build up** - Cleans and helps makes teeth whiter** - Protects against exposed root caries - Repairs early decay spots ⁺Amino Power refers to the unique formula containing arginine, and an insoluble source of calcium and fluoride **As you brush ***Strengthening enamel against acid attacks versus an ordinary fluoride toothpaste after 10 applications in an in-mouth study ^For cavity protection&.,& vs. the previous formulation"