Further Details

Title: The Persuaders
Condition: New
Subtitle: Winning Hearts and Minds in a Divided Age
Author: Anand Giridharadas
Format: Paperback
Type: Paperback
ISBN-10: 0141996978
EAN: 9780141996974
ISBN: 9780141996974
Publisher: Penguin Books Ltd
Genre: Society & Culture
Topic: Social Sciences, Law & Politics, Personal Development
Release Date: 26/10/2023
Language: English
Country/Region of Manufacture: GB
Item Height: 198mm
Item Length: 129mm
Item Width: 20mm
Item Weight: 258g
Release Year: 2023
Description:

A NEW YORK TIMES BESTSELLER

CHOSEN AS A BOOK OF THE YEAR BY THE GUARDIAN, NEW STATESMAN AND THE IRISH TIMES

'Illuminating and entertaining . . . while the world seems to counsel despair, The Persuaders is animated by a sense of possibility' The New York Times

The lifeblood of any free society is persuasion: changing other people's minds to enable real change. But America is suffering a crisis of faith in persuasion that is putting its democracy and the planet itself at risk. People increasingly write each other off instead of seeking to win each other over. Debates are framed in moralistic terms, with enemies battling the righteous. Movements for justice build barriers to entry, instead of on-ramps. Political parties focus on mobilizing the faithful rather than wooing the sceptical. And leaders who seek to forge coalition are labelled sell-outs.

In The Persuaders best-selling author Anand Giridharadas takes us inside these movements and battles, seeking out the dissenters who continue to champion persuasion in an age of polarization. We meet a co-founder of Black Lives Matter; a leader of the feminist resistance to Trumpism; white parents at a seminar on raising adopted children of colour; Bernie Sanders and Alexandria Ocasio-Cortez; a team of door knockers with an uncanny formula for changing minds on immigration; and an ex-cult member turned QAnon deprogrammer.

As they grapple with how to "call out" threats and injustices while "calling in" those who don't agree with them but just might one day, they point a way to healing, and changing, a broken society.

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