Title:-Ripple Effect: How Empowered Involvement Drives� Word of Mouth (Forschungsgruppe Konsum und� Verhalten)Author:-Oetting, MartinFormat:-PaperbackPublisher:-Springer Fachmedien WiesbadenPublisher Date:-01/09/2009Pages:-151Genre:-Business, Management, Science, ISBN13:-9783834920096Condition:- BRAND NEW