LETTERHEAD SIGNED BY DM DEWEY -- Dellon Marcus Dewey (1819-1889) was a bookseller, publisher and art patron in Rochester, NY before he became one of the 19th century's most enterprising businessmen, printing and selling colorfully stenciled book plates of botanical illustrations "for the practical use of nurserymen, in selling their stock." He employed teams of immigrant artists and colorists in the mid-1850s to paint and stencil several thousand botanical plates of various ornamentals, trees, shrubs, fruits and vegetables. By 1859, Dewey's price list contained some 275 different plates. Once completed, the colorful book plates were assembled into handsome octavo catalogs and portfolios customized for the traveling salesmen known as "plant peddlers" of the floral and nursery trade. Dewey was not the first to devise this practice of providing botanical illustrations to sell seeds and plants, but he was the first to expand the process by relying on the time-honored stencil production process which came to be known as "theorem paintings." Prior to the development of chromolithography, this multi-layered stencil process was the most striking and effective method of producing colored multiples at the time. Although quite rare now, Deweys' polychromic watercolor artworks can still be found in complete book sets, and continue to be valued for their exquisite beauty. --
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