Weitere details

Titel: Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations
Zustand: Neu
Autor: Murat Hancer, Ahmet Bulent Ozturk
Produktart: Taschenbuch
ISBN-10: 1911635484
EAN: 9781911635482
ISBN: 9781911635482
Verlag: Goodfellow Publishers Limited
Genre: Business & Finance
Erscheinungsdatum: 31.03.2022
Description: •Explores the most effective digital marketing strategies and campaigns•Investigates the current status of digital marketing and social media utilization by both travellers and service providers•Provides a view to the future of future digital marketing and social media research trendsDigital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume investigates the current status of digital marketing and social media utilization by both travellers and service providers and explores future digital marketing and social media research trends.Part of the Advances in Tourism Marketing Series - a series of cutting-edge research-informed edited books that introduce the reader to a range of contemporary marketing phenomena in the domain of travel and tourism. Series editors: Alan Fyall, UCF, USA, Metin Kozak, Dokuz Eylul University, Turkey and Antónia Correia, Universidade do Algarve, Portugal.
Sprache: Englisch
Herstellungsland und -region: GB
Höhe: 234mm
Länge: 156mm
Buchreihe: Advances in Tourism Marketing
Title Format: Taschenbuch

Information fehlt?

Bitte kontaktieren Sie uns, wenn Details fehlen und wir werden diese solange möglich zu unserer Beschreibung hinzufügen.