- SMART BEAUTY PLATINUM BLONDE Hair Dye Permanent with Plex Hair Treatment, Permanent Hair Colour with Blonde Toner, Vegan Hair Dye, Cruelty Free
- PLEX HAIR ANTI-BREAKAGE TECHNOLOGY: Platinum Blonde permanent hair dye helps nourish and rebuilds the micro-bond fiber structure of your hair making it healthier and stronger.
- VEGAN, CRUELTY-FREE blonde hair dye. Using UK and European approved cosmetic standard ingredients blended into a smooth cream for home use. Part of award-winning Smart Beauty hair colour collection
- NON-DRIP FORMULATION: In the application bottle, mix the colour cream with the cream developer, apply using the nozzle & blend with protected fingers.
- BEST RESULTS: To get the best high lift bright blonde results apply to light-to-medium blonde hair. If your hair is darker, the Platinum blonde result will not be as visible
- 100% GREY COVERAGE: Platinum Blonde is a perfect solution to blend or cover grey or silver or thinning hair, giving a twist to white ice blonde hair
- SMART BEAUTY is a family-owned British business that produces premium vegan hair dye colouring kits. Committed to non-animal testing, ethical practice and minimal environmental impact