Further Details

Title: Marketing Literature and Posthumous Legacies
Condition: New
EAN: 9780739182604
ISBN: 9780739182604
Publisher: Lexington Books
Format: Hardback
Release Date: 12/09/2013
Item Height: 236mm
Item Length: 157mm
Item Width: 25mm
Item Weight: 585g
Author: Frederick H. White, Yuri Leving
Language: English
Subtitle: The Symbolic Capital of Leonid Andreev and Vladimir Nabokov
ISBN-10: 0739182609
Description: Literature is not only about aesthetics, but also almost equally about economics. The successful marketing of an author and his literary works is more dependent on the activities of cultural merchants than on the particular words and phrases found in the author’s prose. Marketing Literature and Posthumous Legacies focuses on the creation of symbolic capital for the literary legacies of Leonid Andreev and Vladimir Nabokov that was eventually exchanged by cultural merchants for financial and ideological profit. Yuri Leving and Frederick H. White discuss the ways in which certain cultural merchants created symbolic meaning for these two authors through a process of collusion, consecration, and the marketing of tangible and intangible products that lead to some sort of transaction. The promotion and maintenance of posthumous legacies involves an intricate network of personal interests that drive the preservation of literary reputations.
Country/Region of Manufacture: US
Genre: History
Topic: Literary Criticism
Release Year: 2013

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