![](https://rarewaves.blob.core.windows.net/rarewaves-images/2ajolzd.jpg) Further Details
Title: Marketing Literature and Posthumous Legacies Condition: New EAN: 9780739182604 ISBN: 9780739182604 Publisher: Lexington Books Format: Hardback Release Date: 12/09/2013 Item Height: 236mm Item Length: 157mm Item Width: 25mm Item Weight: 585g Author: Frederick H. White, Yuri Leving Language: English Subtitle: The Symbolic Capital of Leonid Andreev and Vladimir Nabokov ISBN-10: 0739182609 Description: Literature is not only about aesthetics, but also almost equally about economics. The successful marketing of an author and his literary works is more dependent on the activities of cultural merchants than on the particular words and phrases found in the author’s prose. Marketing Literature and Posthumous Legacies focuses on the creation of symbolic capital for the literary legacies of Leonid Andreev and Vladimir Nabokov that was eventually exchanged by cultural merchants for financial and ideological profit. Yuri Leving and Frederick H. White discuss the ways in which certain cultural merchants created symbolic meaning for these two authors through a process of collusion, consecration, and the marketing of tangible and intangible products that lead to some sort of transaction. The promotion and maintenance of posthumous legacies involves an intricate network of personal interests that drive the preservation of literary reputations. Country/Region of Manufacture: US Genre: History Topic: Literary Criticism Release Year: 2013
Missing Information?
Please contact us if any details are missing and where possible we will add the information to our listing. |