Further Details

Title: Write to the Point
Condition: New
Subtitle: How to be Clear, Correct and Persuasive on the Page
Author: Sam Leith
Format: Paperback
ISBN-10: 1781254788
EAN: 9781781254783
ISBN: 9781781254783
Edition: Main
Publisher: Profile Books Ltd
Genre: Language & Reference
Release Date: 05/07/2018
Description: Writing tends to make people anxious, and with good reason. The first sentence of a job application letter can consign it to the bin. A speech intended to rouse can put a room to sleep. A mistimed tweet can cost you your job. And a letter to a beloved may aim to convey feelings of tenderness but end up making the recipient laugh rather than melt. In this complete guide to persuasive writing, Sam Leith shows how to express yourself fully across any medium, and how to maximise your chances of getting your way in every situation. From work reports to Valentine cards, and from emails of condolence to tweets of complaint, Leith lays bare the secrets to successful communication, eloquence and off- and online etiquette. How do you write a job application, a thank-you card, or an email to your bank manager, to your children's headteacher, to your clients or your boss? How do you prepare a speech to win the argument, get the vote of confidence, or embarrass the bridegroom? Getting these things right - or wrong - can be life-changing. Succinct treatments of the most general principles of style and composition, as well as examinations of specific modes of address (What is a subtweet? How do I write a moving elegy?) are accompanied by concrete and well-illustrated dos and don'ts and examples of wins and fails. Astute, sprightly and illuminating, Write to the Point will give you the skills and confidence you need to get your message across on every occasion.
Language: English
Country/Region of Manufacture: GB
Item Height: 196mm
Item Length: 128mm
Item Width: 22mm
Item Weight: 240g
Release Year: 2018

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