Johnson's Baby Soap is formulated with moisturizers to give a rich, creamy lather which gently cleanses and helps maintain healthy skin. Clinically proven mild. We love babies. And we understand how important it is for you to gently cleanse your baby's soft, sensitive skin, and keep it healthy. That's why Johnson's Baby Soap is formulated with moisturizers to give a rich, creamy lather which gently cleanses and helps maintain healthy skin. Clinically proven mild, the soap is gentle for baby's delicate skin. Best for baby.