BBDO is a worldwide advertising agency network, with its headquarters in New York City. The agency originated in 1891 with the George Batten Company, and in 1928, through a merger with Barton, Durstine & Osborn (BDO), the agency became Batten, Barton, Durstine & Osborn. With more than 15,000 employees at 289 offices in 81 countries, it is the largest of three global networks of agencies (BBDO, DDB and TBWA) in the portfolio of Omnicom Group.

The Barton & Durstine Company (founded by Bruce Barton and Roy Sarles Durstine) opened in January 1919, and when Alex Osborn joined the agency in July 1919, it was renamed Barton, Durstine & Osborn. In 1928, the George Batten Company (then managed by William H. Johns) merged with Barton, Durstine & Osborn to form Batten, Barton, Durstine & Osborn, abbreviated B.B.D.O. or BBD&O, later BBDO.

Schaefer Beer is a brand of American beer first produced in New York City during 1842 by the F. & M. Schaefer Brewing Company. The company relocated to Brooklyn in the early 20th century. It went public in 1968 with a $106 million stock offering.

In order to expand capacity for regional sales and fend off competition from national brands, Schaefer began construction of a large modern brewery in Fogelsville, Pennsylvania (near Allentown) that same year. Known as the Lehigh Valley Plant, it opened in 1972. In 1974, it was expanded from its original 1,100,000 barrels-per-year capacity to 2,500,000 and then, then enlarged again in 1975 to over 5,000,000 barrels.

In both the 1950 and 1970 rankings Schaefer Beer was one of the top selling beers in the U.S., ranking as high as fifth. Though it was producing more than twice as much beer in 1980, the gap between it and the top national brands was dramatically widening. In 1981, the Schaefer family sold the company to the Stroh Brewery Company.