Lavazza Qualità Oro Ground Coffee: Qualità Oro was the first Lavazza blend, born in 1956 and handed down from father to son for over 60 years. A true connoisseur's coffee, for those who love to savour a fine blend every day. Qualità Oro is the symbol of Lavazza’s ability to create exceptional coffee blends, every time. Qualità Oro is a selection of coffee characterised by aromatic notes of fruit and flowers, for an espresso with a sweet, long-lasting and refined taste. This ground coffee consists of a 100% Arabica blend from mainly South and Central America. It can be used with a moka pot, filtered coffee machines or a French press. The medium roasting and the 5/10 intensity level give this coffee a smooth and aromatic taste, for an espresso with a dark colour look.