The inscription and Ogilvy's signature are on yellow flyleaf as pictured. The dust cover unfolds to reveal examples of David Ogilvy's advertising art. This is the 1971 reprint. 

David Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages.