Product Features

• EASY CREAM FORMULA: Non-drip formula promotes easy application of your permanent blonde hair dye, delivering perfectly even, 100% grey coverage and beautiful colour to your hair.
• PROTECT, REBUILD & RESTORE: This ash blonde hair dye is a retail colourant first, protecting against damage and breakage while it colours.
• AMINOFIX TECHNOLOGY: Unique bond reconstructor treatment uses synthetic beeswax and corn proteins to effectively rebuild the hairs natural structure.
• NOURISHES HAIR & SCALP: Nourishing, sulphate-free ash blonde permanent hair dye rebuilds hairs natural structure and replenishes moisture during treatment.
• INCLUDES CONDITIONER: PurePlex Conditioner locks in colour and leaves hair strong, supple and beautifully radiant.

Embrace beautifully natural shades with PurePlex Colour 8.01 Natural Ash Blonde hair colour dye. This pioneering easy-to-apply cream formula protects while it colours and is free from sulphates, providing a safe and nourishing colour treatment. Aminofix technology uses replenishing proteins to protect and repair hair structure during the colouring process, restoring strength, suppleness and natural volume to your hair.