Guitar Magazine July 2023 Feature Yearning for the FENDER Custom Shop

2023/6/13

Guitar magazine Gitamaga Textbook Magazine Book Music Score Beginner Score cd Guitar FENDER USA STRAT Guitarist FENDER Custom Shop Custom Shop Customshop Master Builder Players Archive SOLID SLIDER Tatsuro Yamashita The Street Sliders Aja Steely Dan Kurt Rosenwinkel Donald Fagen Walter Becker

[Feature]
Love the FENDER Custom Shop.

A custom shop established in 1987 as a section to make FENDER's finest musical instruments. In addition to providing guitars to world-famous artists, and occasionally releasing artistic concept models, we continue to create the supreme guitars that guitarists around the world admire. It is a brand that has At its core, the creativity with the opposite vector of exhaustive research on vintage, which should be called FENDER's legacy, and the pursuit of innovative ideas in response to the ever-evolving music scene coexist at the same time. It's not just about making high-quality instruments, it's about connecting FENDER's past, present, and future at the forefront. In this special feature, we will explore the source of their craftsmanship, focusing on local coverage at the Corona factory in California.

■ 7 super basic information to know about the FENDER Custom Shop
For starters, we've put together seven basic facts for readers unfamiliar with the FENDER Custom Shop. If you know, go to the next page GO!

■Simple questions about the custom shop from Mike Lewis, the person in charge
Next, I posed a simple question to the “person inside” the custom shop. Let's ask Mike Lewis, who is in charge of product development, to give us plenty of answers!

■Visit the FENDER Custom Shop.
The FENDER Factory in Corona, California produces a number of traditional FENDER guitars every day and delivers them to guitarists around the world. In the custom shop area set up in one corner of the vast building, master builders and other skilled craftsmen put their skills to work creating the finest guitars. For this special feature, we succeeded in covering such a dream space. The report will be divided into two parts: “Part 1: Visiting the Master Builder” and “Part 2: Team Built & Other Areas”.

■ Part 1: Visiting the Master Builder
The existence that can be said to be the center of the custom shop is the master builder. Through interviews with them, we will approach the philosophy as a guitar maker and FENDER's craftsmanship.

Yuri Siskov
Todd Krause
Paul Waller
Dale Wilson
Dennis Garuska
Jason Smith
Kyle McMillin
Vincent Van Trict
Austin McNutt
David Brown
Andy Hicks
Levi Perry
Greg Fessler
Josefina Campos

■ Part 2: Team Built & Other Areas
From here, let's take a bird's eye view of Team Built's production site and part of the vast facilities of the Corona Factory.

13 supreme pieces played by Soichiro Yamauchi (Fujifabric)
Here, we introduce 13 custom shop models that were announced this year. Let's invite Soichiro Yamauchi to the trial player. Yamauchi has a wide range of playing styles, including rock, blues, funk, and country. How do these guitars look to him who has walked with his beloved vintage FENDER for many years? All the listed guitars will be sold at the FENDER flagship store that will open in Harajuku on June 30th, so if you are interested in seeing Yamauchi's comment, let's go visit the store!

■ CEO Andy Mooney talks about the present and future of custom shops
Finally, an interview with FENDER CEO Andy Mooney. The company's stance of constantly innovating while identifying the latest trends and needs seems to be reflected in the custom shop's current and future guidelines. We also asked about the first flagship store to open in Japan, “FENDER FLAGSHIP TOKYO”.

■ FENDER Custom Shop Players Archive
Here, let's introduce the favorite equipment made by masters' FENDER Custom Shop, which this magazine has shot so far. From guitars with ideal specifications to guitars with unique appearances full of originality, take a look at the wide range of guitarists from Japan and overseas!

■ GM SELECTIONS (* Not included in the electronic version)
・"Boys Jump The Midnight" The Street Sliders
・"SOLID SLIDER" Tatsuro Yamashita

Playing plan: Irregular chord progression with a twist learned from Steely Dan's "Aja"
In this special feature, we will learn a slightly unusual chord progression created by the famous combination of Donald Fagen (k, vo) & Walter Becker (g, vo), based on the songs from Steely Dan's masterpiece "Aja". Sense up project. The twisted and irregular chord progressions in this album and the flexible chord work unique to keyboard instruments should be a great reference for us guitarists! So, dig it!

■ INTERVIEW & GEAR
・Kurt Rosenwinkel

■PICK UP
・LANEY IRF-LOUD PEDAL

■ Serialization
・Toshi Yajima's LONDON RHAPSODY
・Let's go casually! Musical instrument store stroll. / 5th: Jacob Tanaka [Landlord] x Millimeters Music
・Sequel to Ken Yokoyama ・Sweet Little Blues
・I did it again with a 9mm waterfall ~From the waterfall workshop in the world
・Tomo Fujita's "Guitar doesn't sound in a day!"
・Workshop Path Gitamaga branch office

GM FINGER-BOARDS
・Aoshi Sakiyama's "Encounter with the Unknown"
・“Somewhere Not Here” by Mark Speer (Kruangbin)
・Simple skill practice book
・Kyoto and East-West Cutting Expert Retsuden
・Mahogani Wood Exploration
・ The world of guitar performance that you can admire with pictograms
・Pedal Dig monthly report
・Jakeen! ~ ``SHIORI EXPERIENCE Jimi me and strange uncle'' extra edition
・My heart's favorite listening board. 17th: Nels Klein (Wilco)

■ NEW PRODUCTS REVIEW
GRETSCH/G2604T STREAMLINER RALLY II CENTER BLOCK DOUBLE-CUT WITH BIGSBY
ZEMAITIS/IFG-AC-24 DIA
EASTMAN/T64/V-T
POSITIVE GRID/SPARK GO
PAPERBOY PEDALS / OLD ENGLISH
POLY EFFECTS/JOSH SMITH FLATV
UNIVERSAL AUDIO/UAFX MAX PREAMP & DUAL COMPRESSOR
Victory Amps/V1 Sheriff Pedal

Condition:New