Handbook of Tourist Behavior : Theory & Practice, Hardcover by Kozak, Metin (EDT); Decrop, Alain (EDT), ISBN 0415993601, ISBN-13 9780415993609, Like New Used, Free shipping in the US
<p>In today’s highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. This book provides an overview of such processes and influences and explains the concepts and theories that underlie tourist decision making and behavior.</p>