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From Wikipedia, the free encyclopedia
Scooby-Doo
Scooby-Doo is an American media franchise owned by Warner Bros. Entertainment and created in 1969 by writers Joe Ruby and Ken Spears through their animated series, Scooby-Doo, Where Are You!, for Hanna-Barbera (which was absorbed into Warner Bros. Animation in 2001). The series features four teenagers: Fred Jones, Daphne Blake, Velma Dinkley, and Shaggy Rogers, and their talking Great Dane named Scooby-Doo, who solve mysteries involving supposedly supernatural creatures through a series of antics and missteps, while traveling using a brightly colored van called the "Mystery Machine". The franchise has several live-action films and shows.
Scooby-Doo was originally broadcast on CBS from 1969 to 1976, when it moved to ABC. ABC aired various versions of Scooby-Doo until canceling it in 1986, and presented a spin-off featuring the characters as children called A Pup Named Scooby-Doo from 1988 until 1991. Two Scooby-Doo reboots aired as part of Kids' WB on The WB and its successor The CW from 2002 until 2008. Further reboots were produced for Cartoon Network beginning in 2010 and continuing through 2018. Repeats of the various Scooby-Doo series are frequently broadcast on Cartoon Network's sister channel Boomerang in the United States and other countries. The most recent Scooby-Doo series, Scooby-Doo and Guess Who?, premiered on June 27, 2019, as an original series on Boomerang's streaming service and later HBO Max.
In 2013, TV Guide ranked Scooby-Doo the fifth-greatest TV cartoon of all time.
Development
In 1968, parent-run organizations, particularly Action for Children's Television (ACT), began protesting what they perceived as excessive violence in Saturday-morning cartoons. Most of these shows were Hanna-Barbera action cartoons such as Space Ghost, The Herculoids, and Birdman and the Galaxy Trio, and virtually all of them were canceled by 1969 because of pressure from the parent groups. Members of these watch groups served as advisers to Hanna-Barbera and other animation studios to ensure that new programs would be safe for children.
Fred Silverman, an executive for daytime programming at CBS, was then looking for a show that would both revitalize his Saturday-morning line and please the watch groups. The result was The Archie Show from Filmation, based on Bob Montana's teenage humor comic book Archie. Also successful were the musical numbers The Archies performed during each program (one of which, "Sugar, Sugar", was the most successful Billboard number-one hit of 1969). Eager to build upon this success, Silverman contacted producers William Hanna and Joseph Barbera about creating another show based on a teenage rock group, this time featuring teens who solved mysteries between gigs. Silverman envisioned the show as a cross between the popular I Love a Mystery radio serials of the 1940s and either the Archie characters or the popular early 1960s television series The Many Loves of Dobie Gillis.
After attempting to develop his version of the show, called House of Mystery, Barbera, who developed and sold Hanna-Barbera shows while Hanna produced them, passed the task along to story writers Joe Ruby and Ken Spears, as well as artist/character designer Iwao Takamoto. Their treatment, based in part on The Archie Show, was titled Mysteries Five and featured five teenagers: Geoff, Mike, Kelly, Linda, and Linda's brother W.W., along with their bongo-playing dog, Too Much, who collectively formed the band Mysteries Five. When The Mysteries Five were not performing at gigs, they were out-solving spooky mysteries involving ghosts, zombies, and other supernatural creatures. Ruby and Spears were unable to decide whether Too Much would be a large cowardly dog or a small feisty one. When the former was chosen, Ruby and Spears wrote Too Much as a Great Dane but revised the dog character to a large sheepdog (similar to the Archies' sheepdog, Hot Dog) just before their presentation to Silverman, as Ruby feared the character would be too similar to the comic strip character Marmaduke. Silverman rejected their initial pitch, and after consulting with Barbera on next steps, got Barbera's permission to go ahead with Too Much being a Great Dane instead of a sheepdog.
During the design phase, lead character designer Takamoto consulted a studio colleague who was a breeder of Great Danes. After learning the characteristics of a prize-winning Great Dane from her, Takamoto proceeded to break most of the rules and designed Too Much with overly bowed legs, a double chin, and a sloped back, among other abnormalities.
Ruby and Spears' second pass at the show used Dobie Gillis as the template for the teenagers rather than Archie. The treatment retained the dog Too Much, while reducing the number of teenagers to four, removing the Mike character and retaining Geoff, Kelly, Linda, and W.W. As their personalities were modified, so were the characters' names: Geoff became "Ronnie"—later renamed "Fred" (at Silverman's behest), Kelly became "Daphne", Linda "Velma", and W.W. "Shaggy". The teens were now based on four teenage characters from The Many Loves of Dobie Gillis: Dobie Gillis, Thalia Menninger, Zelda Gilroy and Maynard G. Krebs, respectively.
The revised show was re-pitched to Silverman, who liked the material but, disliking the title Mysteries Five, decided to call the show Who's S-S-Scared? Silverman presented Who's S-S-Scared? to the CBS executives as the centerpiece for the upcoming 1969–70 season's Saturday-morning cartoon block. CBS president Frank Stanton felt that the presentation artwork was too scary for young viewers and, thinking the show would be the same, decided to pass on it.
Now without a centerpiece for the upcoming season's programming, Silverman had Ruby, Spears, and the Hanna-Barbera staff revise the treatments and presentation materials to tone down the show and better reflect its comedy elements. The rock band element was dropped, and more attention was focused on Shaggy and Too Much. According to Ruby and Spears, Silverman was inspired by Frank Sinatra's scat "doo-be-doo-be-doo" at the end of his recording of "Strangers in the Night" on a red-eye flight to one of the development meetings, and decided to rename the dog "Scooby-Doo" and retitled the show Scooby-Doo, Where Are You! The revised show was re-presented to CBS executives, who approved it for production.
Read More: https://en.wikipedia.org/wiki/Scooby-Doo