This is a promotional lanyard for The Legend of Zelda: Skyward Sword, featuring the staff of Nintendo. The lanyard is a type of video game merchandise and is branded by Nintendo. It is designed for fans of The Legend of Zelda video game series and is likely to have been given out at a Nintendo event.

I can attach a photo of me from when I worked for Nintendo Of America (im LINK), this was used at the launch event. I still have the photos. If you like I can send them to you by message.

Also in the photo is Mark, Allen From Nintendo of America. that appear in special thanks in the ending of the game