Magenta. As pictured. Transfer Decals! Finish is NOT rough. Some pictures show film that get's removed after positioned.
They are basically peel and stick with a cover film that gets removed after placing for better finish. They are final cut as well around the decal. Only printed area is left on the surface. There is no non printed clear area that could possibly bubble up.
Steps are ...
1) Cut sheet into individual stickers. Not on
final edge, but just squarely around them.
2) Peel backing off decal.
3) Place and push decal smoothly into position.
4) Remove or peel off protective film from
pre-cut decal for final look.