HILLS BROS COFFEE trucker cap 1970s Arabian taster logo hat San Fran
Hills Bros. Coffee is a maker of packaged coffee in San Francisco. It was founded in 1878, with a retail store established in 1882, as Arabian Coffee and Spice Mills. In 1900, Hills Bros. began packing roast coffee in vacuum sealed cans. They incorporated under the Hills Bros. name in 1906. A symbol of an Arab drinking coffee called "the taster" was designed by an artist named Briggs in 1906 but was replaced by a new "taster" to represent the original founders in 1990.