Platform Revolution

by Marshall W. Van Alstyne, Geoffrey G. Parker, Sangeet Paul Choudary

Estimated delivery 3-12 business days

Format Hardcover

Condition Brand New

Description An inside look at the revolutionary business power of the platform—from the experts who helped discover how it works.

Publisher Description

Facebook, PayPal, Alibaba, Uber—these companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms match producers and consumers in a multi-sided marketplace, unlocking hidden resources and creating new forms of value. Platform Revolution explores the what, how and why of this revolution and provides the first "owner's manual" for creating a platform marketplace. It provides the essential guide to unlocking the potential of an economic landscape transformed.

Author Biography

Geoffrey Parker is a professor of engineering at Dartmouth College (effective July 2016) and has been a professor of management science at Tulane University since 1998. He is also a research scientist at the MIT Initiative for the Digital Economy. He received a B.S. in electrical engineering and computer science from Princeton University, M.S. in electrical engineering (Technology and Policy Program) from the Massachusetts Institute of Technology (MIT), and Ph.D. in management science from MIT. Before joining academia, he held positions in engineering and finance at General Electric. Parker is a frequent speaker at academic conferences and industry events. Marshall W. Van Alstyne is a professor at Boston University and a research scientist at the MIT Initiative on the Digital Economy. Van Alstyne is a world expert on information economics and has made fundamental contributions to IT productivity and to theories of network effects. His coauthored work on two-sided networks is taught in business schools worldwide. In addition, he holds patents in information privacy protection and on spam prevention methods. Van Alstyne has been honored with six best paper awards and National Science Foundation IOC, SGER, iCORPS, SBIR and Career Awards. He is an adviser to leading executives, a frequent keynote speaker, a former entrepreneur, and a consultant to startups and to global 100 companies. He received his B.A. from Yale and his M.S. and Ph.D. from MIT. Sangeet Paul Choudary is the founder of Platform Thinking Labs, a widely published industry analyst and a C-level strategy advisor to executives globally, best known for his work on platform businesses.

Details

  • ISBN 0393249131
  • ISBN-13 9780393249132
  • Title Platform Revolution
  • Author Marshall W. Van Alstyne, Geoffrey G. Parker, Sangeet Paul Choudary
  • Format Hardcover
  • Year 2016
  • Pages 352
  • Publisher WW Norton & Co
GE_Item_ID:137366002;

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