Lancôme 79 pages color and some b&w photos Hard cover with dust jacket 22 x 16 cm 0,373 kg English Since it's establishment in 1935, Lancome has been the leading French name in international cosmetics. This illustrated book profiles the company's founder, Armand Petitjean, a self-made man of uncommon vision and determination who decided to capture the "blue ribbon of beauty" from the American brands then dominating the market. Offering women a new approach to beauty, Petitjean seized on scientific discoveries to develop Lancome skin care, makeup and perfumes that expressed a uniquely French elegance that appealed to women worldwide. Petitjean understood the psychological power of beauty and encapsulated in his products the promise of radiance, mystery, and romance.