Shower: Our oils can be applied to the whole body after showering to wet skin as a rich moisturiser, with a sweet, long lasting natural fragrance
anti-inflammatory Ginger and antioxidant rich Clary Sage mixed with Black pepper essential oils. The formulation helps to soothe temporary minor aches and pains, while leaving the skin feeling refreshed. Black pepper is also known to promote circulation and encourage blood flow to the area of pain or swelling which may promote healing.
Massage: Apply liberally, our sensual essential oils use unique Aromatherapy blends to calm. Bath: To use as a bath oil, add 20ml (2 capfuls) to running water, bathe and relax. Care should be taken as the bath surface can become slippery.
Sweet Almond OilSweet almond oil not only reduces puffiness and under eye circles but also improves complexion and even skin tone. it has been found to strengthen and reduce hair loss , whilst additionally treating dandruff and contributing to a healthy scalp. | GingerKnown for its stimulating and invigorating properties, ginger not only enhances concentration but also reduces feelings of stress and sadness. Additionally ginger soothes red skin and restores a dull complexion. | EucalyptusGreat for clearing coughs, chests and freshening breath. Eucalyptus is also known for its antibacterial qualities which in turn, cleanse epidermis- ridding the pores of harmful impurities that can contribute to break outs. | Clary SageFantastic for stress reduction, clary sage is often used in aromatherapy to calm the mind with its powerful yet soothing scent. A natural anti- depressant, clary sage also works well to alleviate menopausal symptoms and menstrual cramps. |
Hi! We are Ayumi Naturals and it’s lovely to meet you. We thought it would be nice to go back to basics and introduce the brain behind this brand for those who are new to us.
This is Sheilesh Shah, Ayumi’s founder. Also known as Shi, from the moment he wakes to the moment he sleeps, he is passionate about natural skincare and the benefits of plant based ingredients for our internal health as well as our skin. To get to know Shi and therefore Ayumi better, we hosted our very own exclusive interview with him.
When did you first realise the benefits of natural ingredients for our health and wellbeing?
I grew up surrounded by the powers of nature. My father was an Ayurvedic practitioner and would heal and treat his clients with herbal and plant based remedies. From such an early age, I gained an in-depth knowledge about the healing properties of these traditional Indian ingredients and which herbs and spices are best for particular ailments from simply being surrounded by them on a daily basis. When my father moved to the UK in the 70s this knowledge was brought with him and so my career developed into this sphere a well.
Where does the name Ayumi come from?
The name Ayumi was born from the ‘Miracle of Ayurveda’. Ayurveda is the 5,000-year-old ancient health and wellbeing system that originates from India and its ancient philosophy teaches the respect and power of our natural surroundings. Ayurveda teaches that if we live in a balanced way, then we will enjoy good health. It is this natural philosophy that inspired Ayumi with a particular focus on using traditional Indian herbs and spices to cleanse, balance and protect the skin.
How long ago did Ayumi launch?
Ayumi launched 10 years ago, originally starting out with our three skincare ranges: Turmeric, Sandalwood and Neem. Since then we have launched a huge variety of different products, from massage oils to haircare to henna powders. They are all formulated with Ayurveda at the core of the brand with the traditional Indian ingredients at the forefront.
What was the original motivation to launch a skincare brand?
To understand the answer to this, it helps to know my background is 35+ years’ worth of experience in the food industry which then moved into the herbal extract and supplement side. I thought to myself, if these ingredients are used to treat and balance our internal health, they must have an effect topically. It all started when I was mixing some turmeric powder with some yoghurt and formed a mask. I got my friends and family to try it and it clicked that I needed to explore this avenue. There was a huge gap in the market at the time for affordable, natural, Indian inspired skincare brands so I knew it was the right time to bring this ancient holistic philosophy to the UK beauty industry.