André et Edouard Michelin - le génie du pneumatique French book
This richly illustrated book with 192 full color pages presents the biography of the Michelin brothers.
Two brothers, two personalities, two destinies for an exceptional symbiosis that gave birth to a world-renowned company that has borne their name for more than a century. Surprising cross trajectories as those of Édouard and André, who greatly contributed to the rise of the nascent automobile by fitting it with tires of their own design.
André Michelin, the engineer in metal constructions, who became the initiator of modern advertising, staged the famous Bibendum with offbeat humor and revolutionized the emerging world of road maps, guides, bollards and road signs in order to promote city-to-city connections.
Édouard Michelin, the painter, student of the very academic master of art William Bouguerau, imposed himself against all odds as the manager and the great organizer of the Michelin factory.
In fifty years, from 1889 to 1940, these geniuses of innovation and communication, by taking an interest in everything that rolls, have raised the small family rubber business in Auvergne to the level of the largest companies in the world.
Contents:
- I. Michelin before Michelin
- II. 1889-1892 The Birth of Michelin & Compagnie
- III. 1892-1899 The Michelin brothers impose their tires
- IV. 1900-1905 Proof by competition
- V. 1900-1910 The rise of travel assistance
- VI. 1911-1918 Aviation & the great war
- VII. 1919-1939 A second breath
- VIII. Epilogue - Towards a new world
The French texts are written by Pierre-Gabriel Gonzalez.
Printed in 2021, this book is NEW and is 9-½ inches x 10-½ inches ( 24.5 cm x 26.5 cm )
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